Web Site Development -- Design for Success

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Web sites are popular. Are Web sites good business? We believe they are. A Web site can help you establish a brand identity, describe your product or service, sell your product or service online and create a home for your company—be it a firm with you as the solo entrepreneur or a small business with 100 or more employees.

First, don’t invest in a Web site without thinking about business strategy, the purpose of the Web site, maintaining the site and cost. Treat a web site as a component of how you will succeed in business. If a Web site makes sense to help you grow your business, then and only then take action.

Second, if you decide to launch a Web site, establish business goals and a Web site outline. Set clear expectations for the site and define the scope of the project. Your Web site can be effective without becoming a monumental project with a lot of complex features. Choose what’s best for your business and keep the focus on building awareness, marketing products or services and giving customers/potential customers access to your company.

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To help you think through the Web site as a strategic business tool, we have developed a topic-by-topic checklist. This checklist is designed to give you some key points to consider before creating a Web site and some ideas about technical questions you will want to answer to be sure a Web site runs effectively over time.

• Web Site Strategy
• Web Site Set-Up
• Web Site Content
• Web Site Maintenance
• Web Site Marketing

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